€88 Billion
Gift card market
Europe (2025)
Sustained growth +7%
€120 Billion by 2032
Scaling Card
Scaling Card turns prepaid cards into genuine growth drivers.
We connect brands and distribution networks to design, deploy and manage bespoke programmes — quickly, simply, at scale.
Market
The prepaid card market is growing strongly in France and across Europe, driven by new use cases and rapidly expanding B2B demand.
€8 Billion
Gift card market
France (2025)
Steady growth +5%
€11 Billion by 2030
53%
Market share
B2B vs B2C (2025)
B2B growing fast
+31%
62%
of French consumers have already
purchased a gift card (2025)
5 cards purchased
per household / year
€48
Average value
(2025)
€52
online
Services
A single partner, a bespoke solution: from product design to sales activation, from distribution to performance management, we handle the entire value chain.
Design & Conception
Bespoke prepaid programme design tailored to each brand: gift card, subscription, cultural, sports or leisure pass. Format definition, pricing and positioning.
Production & Logistics
Bespoke card design and manufacturing. Delivery to distributor warehouses.
Platform & Activation
Turnkey gift card programme management platform. Real-time activation, POS integration, webpos and mobile. Integration API and reporting.
Distribution & Networks
Distribution across specialist retailers, supermarkets, convenience stores, online B2B and B2C. One contract, one technical connection, one financial flow: total simplicity to access the entire network.
Activation & Management
Merchandising: POS materials design (posters, shelf stoppers, totems, in-store signage, screens). Trade marketing and joint operations with distributors. Daily sales reporting, channel performance analysis.
Design & Conception
Bespoke prepaid programme design tailored to each brand: gift card, subscription, cultural, sports or leisure pass. Format definition, pricing and positioning.
Production & Logistics
Bespoke card design and manufacturing. Delivery to distributor warehouses.
Platform & Activation
Turnkey gift card programme management platform. Real-time activation, POS integration, webpos and mobile. Integration API and reporting.
Distribution & Networks
Distribution across specialist retailers, supermarkets, convenience stores, online B2B and B2C. One contract, one technical connection, one financial flow: total simplicity to access the entire network.
Activation & Management
Merchandising: POS materials design (posters, shelf stoppers, totems, in-store signage, screens). Trade marketing and joint operations with distributors. Daily sales reporting, channel performance analysis.
Brand portfolio
Our partners
Software
Office, security, creativity and productivity for individuals and professionals.
Gaming
Consoles, video games, platforms and gaming content for every profile.
Streaming & Culture
Music, video, digital reading and online entertainment.
Shopping & Mobility
Fashion, home, sport, beauty and everyday mobility.
Software
Office, security, creativity and productivity for individuals and professionals.
Gaming
Consoles, video games, platforms and gaming content for every profile.
Streaming & Culture
Music, video, digital reading and online entertainment.
Shopping & Mobility
Fashion, home, sport, beauty and everyday mobility.
For the full list, please contact us
Distribution Network
Our partners
Physical
Distribution across supermarkets, specialist retailers, tobacconists and convenience stores throughout the territory.
Digital
Online sales via marketplaces, e-commerce sites and B2B/B2C digital distribution platforms.
Works Council
Distribution to works councils via dedicated platforms and employee benefits catalogues.
Physical
Distribution across supermarkets, specialist retailers, tobacconists and convenience stores throughout the territory.
Digital
Online sales via marketplaces, e-commerce sites and B2B/B2C digital distribution platforms.
Works Council
Distribution to works councils via dedicated platforms and employee benefits catalogues.
Pour la liste exhaustive, veuillez nous contacter
For brands
We create new growth opportunities through turnkey prepaid card programmes tailored to your needs.
Generate additional revenue, increase your average basket value, optimise your cash flow, activate new channels.
Case study
How Scaling Card deployed the Ligue 1+ subscription offer as a prepaid card across physical and digital distribution networks.
The challenge
Ligue 1+ wanted to make its subscription offer accessible beyond digital channels, reaching new audiences through physical points of sale — supermarkets, tobacconists and specialist retailers.
Our solution
Scaling Card designed a prepaid subscription card, negotiated distribution agreements with aggregators and networks, and deployed the technical platform for managing activations and reporting.
The result
Deployed across more than 30,000 points of sale in France. Significant growth in subscriptions through the physical channel. Activation rate above 92%. Real-time reporting for commercial tracking.
“Scaling Card enabled us to transform our digital offering into a large-scale physical product, with flawless technical execution and within a very tight timeline.”
Media Director, Ligue 1+
Retailers
Enrich your commercial offering with high-value prepaid products and subscriptions. A turnkey catalogue, technically and commercially integrated into your distribution network.
Partner Brands
Access premium brands and lifestyle content your customers are looking for: streaming, gaming, sport, culture, dining.
Additional Margin
Prepaid cards drive in-store traffic and generate supplementary revenue with no stock or risk. An immediate profitability lever. An opportunity to monetise your distribution network.
Simplified Integration
A single platform guaranteeing rapid and secure programme activation.
Reporting & Analytics
Daily tracking of activations and associated commissions.
Are you a brand, a content publisher or a distributor?
Contact us
Strengths
Expertise in the prepaid market and distribution
50+ partner brands
Largest distribution network
28,000 points of sale
Certified and high-performance platform
ISO 27001, PCI-DSS, 99.99% uptime
Sales activation specialists
Bespoke physical and digital campaigns
Agility and time to market
Maximum coverage, optimised timelines
Expertise in the prepaid market and distribution
50+ partner brands
Largest distribution network
28,000 points of sale
Certified and high-performance platform
ISO 27001, PCI-DSS, 99.99% uptime
Sales activation specialists
Bespoke physical and digital campaigns
Agility and time to market
Maximum coverage, optimised timelines